"Hugh Hefner, the founder of Playboy magazine and star of E! reality show The Girls Next Door, has died, PEOPLE confirms. He was 91.
Born Hugh Marston Hefner on April 9, 1926 in Chicago, Illinois to parents Grace Caroline and Glenn Lucius Hefner, the businessman died on Wednesday.
'Hugh M. Hefner, the American icon who in 1953 introduced the world to Playboy magazine and built the company into one of the most recognizable American global brands in history, peacefully passed away today from natural causes at his home, The Playboy Mansion, surrounded by loved ones,' a rep for the Playboy Enterprises founder said in a statement to PEOPLE."