As the election draws closers voters are bombarded with polls. Different polls have different results. Moreover, polls can be confusing creating doubt in their accuracy.
Polling asking legitimate and objective questions of the appropriate targeted group can have great value. Over time polling trends can act as a predictor of outcomes. Most important, trends can read voter sentiment. The aggrate of the snapshots taken by polls can give us a lot of useful information.
However, we live in an age where polling is difficult. We have our mobile devices, land lines, and then there is on line polling. So, what is a voter, or consumer of news, to do?
We found the following from FiveThirtyEight helpful on giving you, the reader, some guidance on how to read and understand polls:
We’re about to enter the thick of general-election season, which means we’re about to get a boatload of polls.
Problem is, it can be hard to know which polls to trust or how to make sense of them all. But don’t worry — it doesn’t take an advanced degree in statistics to interpret polling in a smart way. So the next time you come across a poll and are wondering what to make of it, just follow these 10 steps.1
FiveThirtyEight does not get it right every time. However, it is a good source of information on polls, what they mean, and the impact of polling on elections. Click here to go to the FiveThirtyEight site.
“If you tell the truth, you don't have to remember anything.”
― Mark Twain