There are many ways Jones can win Alabama's Senate election. However, in reviewing the campaigns and the organization of each campaign, we found the following from CNN on the "Democratic Shadow Campaign" in Alabama.
Former President Barack Obama cut a robocall for Jones that went out Monday. It was a boon to the Jones campaign's efforts to turn out African-American voters -- but to hear the candidate tell it Monday morning, the whole thing was a mystery.
"The only robocall I know about for sure is the one from my wife," he told reporters at a Birmingham diner.
That's how Democrats played the entire special election in Alabama.
A shadowy super PAC called Highway 31 pumped more than $4 million into the race to support Jones without disclosing much about its origins. On Monday, Politico reported that it was a joint project of the Senate Majority PAC and Priorities USA Action, the two massive national Democratic super PACs.
Jones' campaign was even shy about its focus on turning out African-American voters, who make up 27% of the state's registered voter pool and on whom Jones is counting on a massive turnout.
New Jersey Sen. Cory Booker and civil rights icon Rep. John Lewis of Georgia led a weekend of high-profile surrogate events through the state. But Jones' campaign, aware it needs at least around one-third of white voters' support to stand a chance, insisted that it was equally concerned about turning out voters of all ethnicities.
If it works, it could give Democrats some new tactics to use when its candidates find themselves in close races in reliably red states where the national Democratic brand would alienate voters. CNN
This type of campaigning may prove effective in this special election. If it works, the the Democrats may have struck on a powerful strategy to win in otherwise "hopeless" situations.