Donald Trump used to be more of a democrat. When he decided to run for President he took a turn to the "alt-right." Now, Trump just appointed a man communications director who is downright liberal and a former supporter of Hillary Clinton and Barack Obama. Why?
For Trump spin is important. Therefore, is the appointment of Anthony Scaramucci a sign that Trump is turning to the left to save his flailing presidency?
Donald Trump's poll numbers stink. His communications with the American public is worse. He has no message, no planned agenda, and poor communications skills. If he is paying attention, just a little attention, he knows he is growing more out of sync with the American public, he knows his base is shrinking. Trump knows he has to move beyond his base and message to the swing voter. With a shrinking base and a message out of sync with more liberal/centrist swing voters, what does he do?
He appoints a communications director who will move him more to the left, developing a message more in line with the mainstream beliefs of Americans, taking Trump more to the left.
A successful message can make or break any president. If the messaging doesn't work, a president fails. Trump's poor messaging is contributing to his continued failure.
The communications skills in the White House have been questionable, with no coherent message formulated to resonate with the public. Therefore, between Trump's tweets, and poor overall messaging, Trump has suffered in the polls. The poor messaging is making him the most unpopular president in modern political history. He must now knows this, and Scaramucci's appointment may be an effort to fix his broken communications with a plan to formulate a more cohesive message.
Scaramucci is more liberal than Trump as Scaramucci's past social media posts show. Therefore, it is legitimate for us to ask:
With Scaramucci's appointment is Trump turning to the left? The answer, from a communications perspective, is apparently yes. Will it work? That remains to be seen.